“The Amsterdam show will be the curtain raiser for us. A few months later, we will go for the jugular, touring all parts of the world. The media will be informed of dates, stars and venues then.”
Here is hoping that the tour stops in Los Angeles. That and The Unforgettable Tour the same year would be fantastic. And bring along Salman Khan too! :)
Back to Lagaan now, which was Ashutosh Gowariker's third film as director. The first was Pehla Nasha (1993), and the second, Baazi (1995 - here is my review). Neither was very successful. With this background, then, Ashutosh struggled initially to find a star to champion his Lagaan. From page 26 of The Spirit of Lagaan by Satyajit Bhatkal (here is my book review):
Through the year 1997, Ashutosh searches for a producer or a star who will share his dream and have the guts to see it through. Emotionally his life is on a roller coaster. Everytime a Shahrukh or an Ashok Amritraj expresses interest, he is on a high, then there is a pause, a period of waiting and uncertainty before the proposal is called off and down goes the roller coaster into depression...and then...up once again.
Through all this, Ashutosh keeps Aamir informed.
"Today I went to ABCL, and..."
"Shahrukh and Ashok Amritraj liked the script but..."
"Tomorrow I am meeting Goodnight Mohan..."
Aamir listens attentively, but the rejection by producer after producer confirms his strong suspicion that Ashutosh's fantastic script is commercially utterly unviable. This is no longer just his opinion or hunch. This is what the market is saying and confirming every day. The Lagaan script may be marvellous, but India is not ready for it. The market for a film of this sensibility is just not large enough.
The market rules the market place but passion is possessive. None of what the market has said allows Aamir to forget just what he experienced when he heard the script.
Mr. Gowariker, of course, ended up as a voting member of the Academy of Motion Pictures Arts and Sciences, as this piece notes.