To promote the start of Virgin Mobile’s new cellphone service in India, Mr. Branson acted in a 20-minute Bollywood movie that was broadcast live from Mumbai last Sunday on Channel V in India.
So all of a sudden, Richard Branson is a "Bollywood star" after appearing in a 20-minute stint for Channel V to promote Virgin Mobile? No. There is something inherently wrong with that definition of a "Bollywood movie". Hey, maybe now the actors should get filmography credits for their commercials too!
For the record, the actress in that 20-minute gig was Neha Dhupia. But I still disagree with the use of the word Bollywood in this context. Get the facts right, O ye the people of NY Times. The ability to redefine Bollywood movies does not lie with thee.