Bollywood in the Corporate World

Here is an interesting piece on the Bollywood influence emanating into the corporate world. This is not new, for I believe the influence has always existed. However, the conceptualization of ideas that are relevant to the corporate world, and the formulation of frameworks (plots) that are centered largely on fostering a sense of community in society at large, and taking ownership, as was done in examples cited: Lagaan, Rang De Basanti, Swades, Chak De India, etc., is what has emerged as a Bollywood favorite so far this decade.

Read this interesting piece at this link.

The new-age instructors don't come armed with chalk and a blackboard anymore. They blaze across the silver screen, capturing the imagination of viewers and teaching lessons that stay with audiences.

The 70mm screen is the new medium that is finding a place in corporate workplaces and in many management institutes today. Some of the hottest movies that are being used as a medium of instruction right now are Chak De India, Krrish, Rang De Basanti, Corporate, Traffic Signal, Swades and Lagaan.

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